November 16th, 2015

You have finally decided your small or medium-sized business is ready to utilize Business Intelligence (BI) software. This is a big step for your company and one that must be approached with diligence. If you are not careful the cost of BI software, not to mention training, could far outweigh the actual benefits you end up receiving. However, with thoughtful BI planning, you are likely to see results you would have never thought possible.

Quite a few business owners see other companies using BI software and tools successfully and hope to emulate those results. Unfortunately, BI goes far beyond installing a program on your employee’s computers and expecting them to churn out results because of it. In fact, without proper planning in place, you could end up losing money on your BI investment.

If you’re ready to bring BI software and tools to your small or medium-sized business but aren’t quite sure what your should be looking for, here are four things you need to consider during the planning process.

What data do you need to know

BI software is great at helping you obtain data and presenting it to you in all kinds of different ways. But it’s only helpful if you can actually use the information. Too many businesses jump on the BI software bandwagon because they hear about the great results other companies have achieved using these tools. However, if you don’t know what information you’re looking for or how to use that data to your advantage, BI software essentially becomes a toy for you and your staff to play with.

That’s why you need to fully understand what information and data your business needs before implementing any BI software. This will help you pick the best tool for your needs and then utilize it to great effect.

Create specific goals

When you are planning to implement BI software it is vital to have a specific endgame in mind. Increasing profits sounds great but it’s hard to utilize BI effectively when tackling a goal of that magnitude. Instead focus on performance metrics you can measure like higher closing rates or more online conversations. This will help make your planning easier and allow you to find the BI tools required to reach those goals as well as track your progress along the way.

Think about today and the future

It is important to not only think about BI software in correlation to your short term goals but your long term ones as well. You want to make sure your BI software is useful both now and in the future. Find something that can grow alongside your company over the long haul. You don’t want to constantly be changing or adding on to BI tools unless it is absolutely necessary. If possible, find BI solutions that are scalable and flexible so they can help over a longer period of time.

Keep it simple

Sometimes the desire to know more about your company can see you end up overloading your staff and employees with complex toolsets and data. The goal, especially for small and medium-sized businesses, should be data that is quickly accessible and easy to comprehend. This will allow you and your team to make speedy and informed decisions. Convoluting the process with unnecessary information or complicated process will only serve to negate what you are trying to do by installing BI software in the first place.

BI tools and software are designed to help you work smarter, not harder. When you plan to bring them to your company, this is something you will want to keep at the forefront of your decision making process.

If your company is looking to start utilizing BI tools, our team of experts can help. Together we can create a BI plan that works best for your business.

Published with permission from Source.

November 10th, 2015

Hardware_Nov10_AWith the holidays approaching, computers are likely to be among the season’s best-selling gifts. But there are so many different types of computers out there, each with varying specifications and capabilities - how do you find the best one for your needs? Whether you’re purchasing a computer for yourself, for your loved one, or for your friend at work, here are a few things to keep in mind that will help you make the right decision.

Desktop or Laptop?

This depends on your working style and environment. The rule is quite simple: if you rarely work out of the office, get a desktop PC. If you need to work at home, on the go, or at client meetings, then go for a laptop. It’s worth noting that desktops are generally cheaper than laptops at similar specifications, have a longer usage life, and make for easier changing or upgrading of components. Laptops, on the other hand, are very portable due to their compact size, they consume less energy, and they offer a more flexible user experience.


If you want a computer that loads programs in a flash, completes tasks almost instantly, and runs smoothly at all times, then we recommend you invest in the strongest processors available. The performance of a processor is determined by its number of cores and speed, so the bigger the number, the better. Processors with two to four cores will often suffice for most users. However, if your tasks involve rendering high-definition images, animations, graphics, and analysis, then for optimum results it makes sense to get a processor with more than four cores.


Random Access Memory (RAM) allows your computer to perform multiple tasks at once without a hitch. Just like processors, the amount of RAM your computer has will determine how fast it will run when you work on several programs simultaneously. Nowadays, standard computers come with 1-2GB of RAM. However, we advise you to get at least 4GB, or even 8GB, of RAM so that you can navigate smoothly between tasks such as email browsing, Internet surfing, and working on word processing documents and spreadsheets.

Hard Drive

The bigger the hard drive, the more space you have to store files. If you plan on using your computer with no peripherals, you’ll want to choose a computer that offers the biggest hard drive. But remember that you can always purchase an external hard drive to transfer or store files if your current hard drive is running out of space. Another thing to consider in a hard drive is its spin speed. Modern computers usually have 5400rpm or 7200rpm drives, the latter being more efficient. The faster your hard drive disk is spinning, the quicker data can be transferred to and from it.

Operating Systems

Picking an operating system is a big decision when it comes to choosing a new computer. You’ll probably want to stick with an operating system you’re already familiar with, since it can take some time to adapt yourself to a new OS. Here are some of the popular options available on the market:
    • Windows
    • Mac
    • Linux
    • Ubuntu
Most people will just go for either Windows or Mac OS, because the complexity of Linux and Ubuntu mean they are are not popular among everyday users.

Want more hardware tips and tricks? Get in touch with our technology experts today.

Published with permission from Source.

Topic Hardware
November 9th, 2015

164_A_SMFor many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google. The truth is you can succeed with social media, even if you have a boring brand. And here is one company that is doing just that.

Owning a “boring brand” is not an excuse for a poor social media presence

You've probably heard of 3M but may not know exactly what they do. However, there’s a good chance you may have some of their products in your house. If you have Ace bandages, Scotchgard, or Post-it notes lying around your bathroom or home office, then you are guilty of being an owner of 3M products.

So when it comes to social media, why does this company matter? Simple. They have 121,000 followers on Twitter, which may sound pretty remarkable when the name of this brand isn’t Apple, BMW or Taylor Swift. So how does a company like 3M succeed? Here are a few things they do well, and you can do too.

Invest in people

If you’re the sole person shooting out tweets, updating the status of your business’s Facebook page or writing articles to post on Linkedin - all while you’re trying to run your business - it’s no wonder your social media presence is failing. You know as well as anyone, that you don’t have the time for it. And for this reason, it’s impossible to put your full effort into growing a social media presence. So why not hire at least one expert (or maybe a few) to manage it for you? You’ll likely see a noticeable uptick in your followers. And even better, you’ll no longer be distracted with social media, and can focus on growing your business. What’s not to love about that?

As for may wonder, how many people do they employ to manage their social media presence? The answer is about ten, which is a very tiny percentage of the 90,000 employees who work there. Obviously, with 120,000 followers, their efforts are paying off.

Shoot for more content over quality content

Quality content is undoubtedly important, but quality should not be an excuse to avoid publishing content. As a business owner, that means you can’t review and approve every post and article that goes out. You need to trust your social media team to do their job. What’s more, you may fear that your team could commit some social media faux pas and accidentally publish content that outrages some of your followers. Here’s a news flash for you: it’s likely going to happen at one point or another. 3M publishes content quickly. Do you think they’ve posted content that some of their 120,000 followers have disagreed with? Of course they have. When you speak to the masses, there is no way to please everybody. So sit back, accept it and trust your social media staff. Mistakes will happen, but nothing engages your followers more than fresh, timely content. That is except for this last pointer...

Ask questions

Many social media platforms are all about engagement. If you’re aiming for more followers, you need to engage your customers and prospects. And a perfect way to do so is to ask questions. Not only does this create a connection between your brand and your customer, but it also attracts new followers. 3M posed the question, “what does science mean to you?” to their Twitter following with some incredible results. The tweet generated more than 500 favorites and 200 retweets. This is an example of the power of a question. So when it comes to social media, remember to ask questions, respond and engage. This is what many of the platforms are designed for.

What it comes down to is that your business already provides value and improves your customers’ lives in one way or another. If it didn’t, no one would buy from you and you wouldn’t have a business to begin with. So leverage that value and educate your customers on social media. You are the expert, and there are people out there who are interested in what you have to say.

For assistance with your social media presence or any of your IT needs, get in touch with our experts today.

Published with permission from Source.

Topic Social Media
November 2nd, 2015

As it is only a matter of time before the first winter storms hit in many places, you might want to consider taking a look at your company’s business continuity plan. Each year heavy snowfall and other weather-related incidents interrupt services and cost businesses money. One way to prevent this from happening is by communicating with clients and staff before a storm hits, in order to ensure everyone is prepared.

While weather varies drastically depending on where you live, nowhere is immune from inclement conditions during the winter. It’s only a matter of time before your local weatherperson appears on TV warning you to brace for yet another “Storm of the Century”, and in turn everyone whips themselves into a frenzy preparing for the worst-case scenario.

However, you shouldn’t just be focusing on your personal affairs; you need to make sure your business is ready as well. Even if the forecast doesn’t turn out to be accurate, it’s always better to be safe than sorry. For this to happen, you will need to stay in constant contact with both your employees and customers before and during a storm to make sure they know what to expect. Doing this will help limit interruptions and make sure clients can adjust the expectations they have of your business. Here is how you can use communication technology to prepare for any possible service interruptions caused by bad weather.


The great thing about technological advancements over the past few years is that they allow for many employees to work from home, or from anywhere that has an internet connection. However, they must be prepared to do so. That means you should be letting employees know that there is a chance they might be working from home three or four days before a storm is due to hit. During this time, have your IT department or provider check with those employees to ensure they have the capabilities to work from home, even if it is in a limited capacity.

During this time, designate certain employees as flex workers if you can’t determine just how bad the weather will be the next day. This means that they will check the weather in the morning and come in if it is safe. They will also be in charge of informing other employees whether or not they will need to come into work.

Finally, make sure there is an updated spreadsheet or file with all your employees’ contact details, and that this is available to those who may need it. It is important that each person at your company is able to be reached via multiple channels, because you never know which services a storm may knock out. Having this ready before anything happens will allow for more efficient communication during inclement weather.


Your customers depend on you, and it is absolutely vital that you keep them informed of how the weather situation will affect your business. One of the easiest ways to do this is via social media. In the days leading up to the storm, let your followers know that you are keeping an eye on the situation, and provide contact information for someone at your company who can give them additional information if needed.

If your business will have to close because of bad weather, it’s good practice to announce it as far ahead of time as possible. Ideally this will be done on the night before or, at the latest, early in the morning of the closure. You don’t want customers trekking in three feet of snow to get to your shop or office, only to find out it's closed.

Make sure you get in touch with clients right away to inform them of any delays that might occur in delivering goods or services because of the office shut-down, and give them an estimate as to when your business will be fully operational again. Just because you aren’t responsible for the weather doesn’t mean you can stop being accountable altogether. Staying ahead of the game will prove to clients that your company is organized and prepared for anything.

Of course, communication is just one part of a comprehensive business continuity plan. Contact our experts today and find out how we can keep your company functional no matter the weather.

Published with permission from Source.

October 27th, 2015

Office365_Oct20_AOutlook is considered one of the most powerful email platforms due to its ability to enable business users to manage emails, contacts, tasks, appointments, and so much more. But most people only use a small percentage of the features available in Outlook, without mastering the shortcuts and advanced features. We highlight some nifty tricks that will help you realize the full potential of Outlook and make the most of your email communications.

Filter emails

We all get bombarded with new emails every day. Finding relevant emails and messages that you really need to re-read can be time-consuming, especially if you have to keep going back to old emails in a huge inbox. That’s where the Filter Email option comes in. With this filter you can instantly sort your mailbox to show only certain types of emails, such as those with attachments and specific time periods. You can also type into the search box to drill down even further in your filtered view.

Write new emails instantly

This shortcut is designed to save you time from switching back and forth between Outlook and other programs. Regardless of what you currently have on your screen, you can create new emails, appointments, meetings, contacts, and tasks easily. Simply right-click on the Outlook icon to open a list containing these direct shortcuts.

Assign categories

If you receive a large number of emails every day, it certainly helps to create categories and assign emails to their corresponding groups. Outlook allows you to create color-coded categories such as green for Done, yellow for Pending, orange for Urgent, red for Due, and so on. This way you can quickly identify the status of each email and prioritize your tasks at a glance. To create a new category, right click on the Categories column and select All Categories from the dropdown list.

Create folders

This is one of the most basic and useful email management tips that is often overlooked. You can avoid cluttering your inbox by creating custom folders for specific emails. While there’s no limit to the number of folders you can create, the general rule of thumb is to create a folder for each client or subject. To create custom folders, simply right click on Outlook’s left navigational panel and choose New Folder from the dropdown list. Moving the emails from your inbox to a custom folder is as easy as dragging and dropping.

Email templates

If you have to send emails that contain the same basic information that is rarely updated, templates can save you a lot of time. Start by writing a new email message, entering essential information that you need to reuse, and leaving a visible blank space for new information that needs to be changed each time you send the message. Then navigate to the Files tab and choose Save As. From the dialog box, change the file type to Outlook Template (*.oft), and save. Whenever you want to use the template, head over to New Items > More Items > Choose Form... and select the template file that you have saved, then begin customizing it.

Outlook is a great email communication software that is included in the Microsoft Office 365 package. For more information about Office 365 and how it can improve your business’s productivity and bottom line, get in touch with our experts today.

Published with permission from Source.

October 26th, 2015

164_A_SecWhile small businesses lack the big budgets of their enterprise counterparts, that doesn’t make security any less of an issue for SMBs. In fact, small and medium businesses are more and more often the target of cyber criminals precisely because they generally have fewer security measures in place. So to ensure your business has enough security to stay protected, here are a number of rules every SMB should follow to keep themselves secure.

Recognize where your most critical data lies

Is it in the cloud? Hard drives? Backup disks? Mobile devices? Whether or not you have the budget and resources to adequately secure all of your data, the critical data that your business relies on must be sufficiently secure. If you’re unsure of what that is, ask yourself which data you would need to access within 24 hours of your business suffering a major disaster, in order to ensure your operations remained up and running. Once you’ve answered this question, talk with your IT managers to determine the security measures that need to be implemented to protect your most vital data.

Learn the basics

After you’ve bulletproofed your critical data, it’s time to arm your network with the basics. If you haven’t already done so, ensure that you have anti-malware protection on servers and endpoints, and firewalls for both wireless and wired access points.

If you have the budget, it’s worth seeking outside counsel from an IT expert fluent in today’s security best practices. They’ll ensure your business is protected from the latest cyber threats. However, if you don’t have the budget, then it’s time to take matters into your own hands. Read up on security trends, join technology networking groups, and ask your fellow business owners about their own IT security policies.

Cash a reality check

Bad things happen to nice people. Tornadoes, fires, thieves, and faulty technology couldn’t care less about how your business donates to local charities and supports your community’s youth sports clubs. What’s more, hundreds of small businesses across the country suffer severe data loss each year. Ignorance and turning a blind eye will not protect you, so make a wise decision and automate your data to be backed up daily. This allows your business to remain in operation if you’re hit by a security breach.

Dispose of old technology properly

Whether it’s a computer, server or tablet, any device that stores data on it must be properly disposed of when it conks out. Specifically, the hard disk must be destroyed completely. And remember, proper data disposal is not only limited to technology, as critical information is also revealed on paper files. So if you’re migrating the content of physical documents to the cloud, make sure to shred the paper versions too.

Mind your mobiles

The mobile age is here, and along with it come employees who may access your business’s critical information via their smartphones, tablets and other mobile devices. Recognize that many of these devices have different operating systems that require varying security measures. You and your IT manager should be aware of this, which leads to our last point...

Think policy

Have a policy for all your company’s devices. If you don’t inform your employees they shouldn’t access company information via their phones or tablets, then they’ll likely assume it’s okay to do so. But thinking policy doesn’t pertain only to mobiles. You should also determine acceptable online behavior for your employees, as well as how data should be shared and restricted. Put this in writing, and then have your employees read and sign it.

Of course, it’s not always wise to be overly restrictive. Rather the point is to have policies in place and make everyone in your organization aware of them because if you don’t each staff member will make up their own rules.

Are you concerned your business’s security isn’t up to par? Need the guidance of a seasoned IT provider who specializes in security? Talk to us today.

Published with permission from Source.

Topic Security
October 12th, 2015

BusinessValue_Oct12_ACreating an effective search engine optimization (SEO) strategy for your business’s website is a must if you want to establish a solid online presence. While this concept is nothing new, it is often overlooked by businesses. They resort to crude SEO practices that, far from being efficient, actually get their website into hot water with major search engines. With that said, you need to avoid falling victim to these common SEO mistakes.

You skip the keyword brainstorming phase

This is perhaps the biggest mistake you can make in your website creation plan. By not spending time on researching relevant keywords from the start, you are missing out on the opportunity to potentially generate a large amount of traffic. Without a comprehensive keyword list in hand, you will find it hard to add more keywords as your website grows and gains more authority.

Your content has too little or too much text

There’s no fixed formula when it comes to the length of your content - the number of words can vary greatly depending on your audience and the type of your website. The general rule of thumb, however, is to write content that is valuable for your visitors. Make sure your pages only contain relevant information, and don’t try to cram text just to put more copy on the page, because search engines will have a hard time identifying relevant content.

You’re using black-hat SEO techniques

It may be tempting to go after cheap practices that promise quick results, also known as black-hat SEO techniques. These methods include keyword stuffing, hidden keyword text, link buying, and so on. Some of these techniques may actually work, but only in the short run. Search engines are aware of black-hat schemes, and are continuously improving their algorithms to weed out websites that don’t abide by their guidelines to deliver the best user experience. So it’s best to focus your efforts on building a clean and stable SEO strategy.

You’re expecting quick results

Success doesn’t come easy in the SEO world. Ranking high in search results necessitates spending a substantial amount of time and effort. Don’t expect to earn a position on the first page of search engines immediately or overnight, because it will likely take months to see results. Be patient, and focus on creating great content and abiding by SEO best practices.

You’re not using blogging as a strategy

Most businesses don’t really have the chance to update their website often. Why? Because they can’t really update their “About Us” or their service pages as frequently as they would like - so their websites are just going to stand there dormant and outdated. The problem with this is that search engines don’t like inactive sites. If you have a blogging strategy, however, you have the opportunity to add a page, or pages, to your site at least once a month, if not once a week or better yet daily! The more new pages you add to your website, the more chance you have of getting higher rankings, which translates into more traffic and more leads.

Your website has an inefficient structure

Without a good website structure strategy, you’ll have a hard time trying to organize new categories, as well as information and promotional pages. Having a bloated and scattered site structure won’t do you any good when it comes to SEO, because you’ll only make it harder for visitors to navigate around your website.

You’re not going responsive

Search engines are now taking responsiveness into account when determining rankings. A responsive website adapts its page layouts to fit all screen resolutions and sizes, whether it’s being viewed on a desktop computer, laptop, tablet, or smartphone. You can greatly enhance the user experience and decrease bounce rates (the percentage of visitors who leave the website after visiting only one page). So if your website is not mobile-friendly, then it’s time to seriously consider a responsive design.

There are so many factors involved in search engine rankings, some of which are beyond your control. The important thing is to avoid making these SEO mistakes, and you’ll be on your way to online success. Want more SEO tips and techniques to add value to your business? Get in touch with our experts today.

Published with permission from Source.

October 7th, 2015

Security_Oct2_AVulnerabilities in the web-based version of popular instant messaging app WhatsApp recently left up to 200 million users exposed to hackers and malware. The bug was picked up by an Israeli IT security firm, and WhatsApp put a fix in place before news of the potential threat spread. Nevertheless, it highlights the need to remain vigilant when using apps like WhatsApp, whether for business reasons or in a personal setting. Here’s what you need to know about the security incident and how to protect yourself going forward.

The web-based version of the WhatsApp app was only launched a few months back, initially for WhatsApp accounts on Android and Windows Phone devices and later for those on iPhones, but has already grown in popularity. The recent security vulnerability related to vCards, electronic business cards shared by WhatsApp users, and effectively amounted to a kind of phishing.

An error in the WhatsApp web client meant that less-than-innocuous vCard business cards created by hackers were not properly filtered out by the app. As a result, these phishing-style cards made it through to users who, if they clicked them, were at risk of the cards converting themselves to more harmful executable scripts once downloaded - and potentially accessing and playing foul with users’ personal data. There are even reports of a ransomware approach being taken by hackers in this case, with attempts being made to extort cash from WhatsApp users in exchange for restored access to their infected devices and hijacked data.

WhatsApp put a fix in place, by releasing an updated version of the app, prior to making public news of the security vulnerability. It’s worth making sure you have the latest version of WhatsApp installed on your phone, if you haven’t checked recently - WhatsApp’s phone and web versions are linked to one another, so ensuring you are up-to-date on your phone is the way to ensure you’re safe when using the web client too. The patch is also available directly through the web client, though this won’t update your phone’s version of the app at the same time.

The whole affair also serves as a timely reminder that it pays to be vigilant when it comes to using WhatsApp and other instant messaging platforms - including email. Avoid opening links or downloading files that you’re not expecting to receive, and proceed with caution even if you were anticipating them. It’s better to double check with the sender that they’re consciously passing a file to you, and that they’re fully aware of its contents, than to wait until your device has been infected and damage has potentially been inflicted on your vital data.

Want to learn how to keep your devices safe from phishing attempts and other potential security vulnerabilities? Give us a call and let us equip you with tamperproof solutions.

Published with permission from Source.

Topic Security
October 5th, 2015

BusinessIntelligence_Oct5_ABusiness intelligence (BI) tools are powerful platforms that allow organizations to gain significant insight into their business activities, clients, employees, infrastructure, and much more. But as data volume continues to grow exponentially, more and more business owners are realizing that traditional BI tools are becoming less effective - and so they turn towards a more modern, efficient, and self-service approach.

What is self-service business intelligence?

Self-service BI is a reporting and analytics platform that business users with limited IT knowledge and experience can use for themselves. Simply put, if an end user trying to find an answer to a business question can access, use, and generate reports without bothering the IT department or data analysts, then they’ve done self-service BI.

The end goal of self-service BI is to eliminate redundant processes where users have to request access and assistance from data analysts and technology experts. With self-service BI, users are able to gather information, analyze it, and share the reports with others, without having to know the technical protocols required to access the data.

Traditional vs. self-service

In traditional BI systems, analysts create reports based on input data, and deliver them to key decision makers. In the case where the decision makers need more detail or different data, or change their business questions, analysts have to adapt the report or create new ones.

Self-service BI is designed to eliminate this time-consuming reporting process, placing much of the responsibility for report creation on end users. It opens the door to data exploration and new possibilities. Instead of asking analysts to generate reports, end users have the ability and tools to find the answers to their own business questions whenever they want.

How self-service BI can benefit your business

Self-service BI helps improve organizations in various key areas. Here are just some of the benefits it has for your business.
  • It saves time - most likely there are far more people asking business questions than there are IT experts creating reports to answer them. By removing the dependency on data analysts and technical staff, companies are able to improve the efficiency of their analytical process and save time, as end users can find the answers to their questions themselves.
  • It eliminates mistakes - the more decisions users have to make, the less likely they are to make the right ones. Self-service BI helps ease the decision-making process by delivering nearly instant reports and visualizations that are easy to understand. Users can analyze their data from any angle and deduce answers without having to consult specialists.
  • It reduces costs - since end users are able to utilize self-service BI with little to no training, training and support costs are significantly lower than other BI solutions. What’s more, self-service BI platforms can be accessed from anywhere and at any time, without the need to install expensive hardware and servers, allowing businesses to save money.
There are plenty of benefits of adopting self-service BI. As more employees are able to analyze and explore data by themselves, decisions can be made much faster and at a far lower cost. Want to learn more about business intelligence and how you can implement it in your organization? Give us a call today.
Published with permission from Source.

September 28th, 2015

164_A_SMDo you ever feel like your social media efforts are going nowhere? Does it feel like you spend more and more time marketing your small business on Facebook, Twitter and other social media platforms, but with little return? Well, a recent survey reveals just how much ROI small business owners are actually gaining from their social media efforts, and the results are eye-opening.

Survey details

The survey was conducted by a small business directory and support network known as Manta. They surveyed 540 of their small business members with the aim of learning how much ROI these companies are gaining from social media marketing.

The results

Based on data on the 540 participants, 41% of businesses are receiving a return from social media marketing, which leaves nearly 60% with nothing to show for their investment of time and money. And as for the businesses that are gaining a return, over 80% earn less than $1,000 a month from their social media efforts. More surprisingly, close to half bring in less than $100 a month.

As a small business owner, should these numbers be cause for alarm? According to the CEO of Manta, John Swanciger, part of the reason the return is so low for most businesses is that their social media priorities are misguided. He notes that social media is less about bringing in new customers, and more about community building. "For a long time, the mantra was that social media could bring in new customers,” he says. “In reality, social media is a community builder, and your biggest fans are your already-loyal customers. When small businesses treat social media as the new word-of-mouth community, the real return will follow."

One of the oldest marketing tactics around is word-of-mouth marketing. Every day, people recommend products, restaurants and businesses they love to friends and family members. And social media is the perfect platform to cultivate your fans’ love of your brand. But according to the Manta survey, less than 8% of business owners cited building community as their primary social media goal.

So how do you build a community on social media?

Besides the obvious investments of time and money, here are a few quick tips to get you started:
  • Regularly post content that is valuable to your social media following - the keyword here being valuable.
  • Ask your followers questions to start conversations, and then engage with them. This builds a connection between your brand and customers.
  • Show your followers that you genuinely care about them, and they’ll likely do the same for you with glowing recommendations to friends and family.
Of course there is much more to it than this, but these quick tips can help you get started. If you’re struggling with your own social media efforts and would like to learn more, we’re happy to point your business in the right direction. Call us today to speak with one of our experts.
Published with permission from Source.

Topic Social Media