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December 6th, 2016

2016december6_business_aOne of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks. Check them out here.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a "Contact Us" form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This lets potential customers know either the information they requested or that you will be responding in more detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: Keeping in touch over phone can be tough if both parties are always busy. An automated system solves this by logging when you’ve contacted leads and automatically emailing them about follow-up times. The call, email, and its response are all logged in your CRM and calendar without a single minute wasted entering mundane information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer goes where and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialities and demographics so they can begin working on building profitable rapport right away.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as “How to” guides and “Total Cost of Ownership” tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Never type another phone number again

Networking events mean new contacts and new leads. Although that used to mean thick stacks of business cards, cutting-edge marketing tools make it possible to take a picture of contact information and automatically convert it into a cloud database. Call-ins, scanned business cards, and received emails all get organized into a single digital rolodex with recommendations for whom to contact, and when is best to do so -- without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what sort of tools are available to help you cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above -- that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Published with permission from TechAdvisory.org. Source.

Topic business
November 30th, 2016

2016november30_office_aBusiness owners who subscribe to Office 365 have the entire cloud at their fingerprints, from email service to cross-platform access of apps and an ease of use that attracts even the technophobe. Now, those owners who belong to the Insider program (Fast Ring) have another reason to smile. They can now utilize the Office 365 Hub, an Office management program that makes using Office on Windows 10 easier than ever before. Read more to find out what the Hub does and why it's so popular.

What does Office Hub Do? Office 365 Hub is a dashboard management program that makes it easier for you to integrate all your Office 365 apps in one location and manage the different programs without the need to get on a browser.

Users can:

  • Manage their payment and subscription information
  • Optimize Office apps for mobile devices
  • Access files, programs and apps on the cloud drive from any device
  • Switch between a personal and business account
Office Hub, like other dashboard management programs, allows you to access multiple apps and programs in one place. Clicking on the Home tab displays a summary of recent documents accessed as well as your commonly used Office apps like Word, Excel, PowerPoint, and Outlook.

For the business owner, this ease of access increases efficiency company-wide. Business owners can install new apps on the desktop without visiting an online browser, while administrators will have no problem moving between the different office applications.

What’s more, Office 365 Hub provides a Help and Training tab with links to online resources, tutorials and support forums to help new Office 365 users to quickly acclimate to the cloud. All in all, Office 365 Hub promises a stress-free and easily manageable cloud experience.

Reaching the Office 365 Hub App Unfortunately, the Office 365 Hub is not yet visible to everyone who signs on to the Get Office App on Windows 10. It is only open to those who are Office 365 subscribers and members of their Insider program. They also have to be set as Fast Ring subscribers, members who receive builds before they have been completely debugged and updated. Otherwise, you can expect the general release of Office 365 Hub and its benefits in the first half of 2017.

If you want the latest updates on Office 365 Hub or any new Microsoft features, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Office
November 25th, 2016

2016november25_security_aIf you’ve read this blog before, you already know security is paramount to the success of any small business. We cover the ever increasing cases of security violation in big and small businesses, as well as national and international organizations where data, applications, networks, devices and networks have been illegally accessed by unauthorized people. But today we want to look at simple preventative measures to ensure these risks never befall your organization.

Limitation of lateral data transfers

Employees not being educated on data sharing and security is one of the biggest reasons for internal data breaches. It’s a good idea to limit access to important data and information by restricting access privileges to only a small number of individuals. Also, you can decide to use network segmentation to cut unnecessary communication from your own network to others.

Keeping your machines and devices updated

Internal breaches might also occur when employees work with unguarded or unprotected machines. They might unknowingly download malware, which normally wouldn’t be a problem if machines were properly managed. Updating your operating systems, antivirus software, business software, and firewalls as often as possible will go a long way toward solidifying your defense systems.

Use monitoring and machine learning to sniff out abnormalities

It’s not all on your employees, however. Network administrators should employ monitoring software to prevent breaches by analyzing what is “normal” behavior and comparing that to what appears to be suspicious behavior. Cyber criminals often hide in networks to exploit them over a long period of time. Even if you miss them the first time, you should monitor suspicious activity so you can recognize impropriety and amend security policies before it goes any further.

Creating strong security passwords and credentials

No matter how often we say it, there’s always room for improvement when it comes to your passwords and login procedures. In addition to text-based credentials, you should require other methods whenever possible. Great for fortifying your network, fingerprints and smart cards, for example, are much harder for cyber criminals to fake. Regardless of which factors are used, they must be frequently updated to prevent breaches, accidental or otherwise.

Security Insurance

In the end, no system is perfect. Zero-day attacks exploit unknown gaps in security, and human error, accidental or otherwise, can never be totally prevented. And for this reason, small businesses need to start embracing cyber insurance policies. These policies help cover the damages that might occur even under a top-of-the-line security infrastructure. Considerations for selecting a policy include legal fees, first and third-party coverage, and coverage for reputation rehabilitation.

The field of cyber security is overwhelming -- even for seasoned IT professionals. But not for us. We spend our days researching and experimenting to craft the best security solutions on the market. If you're interested in one of our cutting-edge cyber-security plans, call us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
November 23rd, 2016

2016november23_hardware_aAfter the recent Dyn attack that took Netflix and other major websites down, business owners are vigilant about ensuring the security of their network and devices connected to the “Internet of Things” (IoT). A new scanner from Bullguard promises to warn owners of potential entry points for hackers. Keep reading to learn more about Bullguard's IoT Scanner and how it can help you keep your company data secure.

The Dangers of IoT

The "Internet of Things" is a relatively new phrase that basically refers to a network of connected devices. The network might include your computer and smartphone, but could also include apps that you have downloaded, your Fitbit, a remotely monitored home security system, routers, printers and any other wireless device that needs an internet connection. Although all these devices are but convenience items, they can also be potentially dangerous considering how much personal and business information is stored on your personal computer, which is connected to the same network.

How can I protect my IoT devices?

Every device that connects to the internet must connect through your network. If you are technologically challenged and have only a laptop in your office and a couple of desktop computers scattered throughout the building, chances are you don't worry too much about the security of your connection. It's easy to install a firewall and antivirus program that will keep your network connection secure. But internet security isn't that simple for the business owner anymore.

The internet security vendor Bullguard has released a new tool that business owners can use to locate any vulnerabilities that might be found on their network. The program uses on online directory to double-check whether your device uses an "open" or unsecure port to connect to your network. If it determines that your network or any of your devices are connected with an open line, it gives you the location of the detected vulnerability.

What can the IoT Scanner Do?

While the scanner only points to places of invulnerability and does not attempt to fix anything, it provides the information you need to take that next step. Many times the real danger of a smart device is that it connects to your network without your knowledge, allowing hackers an "open door" to wreak havoc. Knowing where the hackers might enter can keep you vigilant to fix that breach.

Scanners like this are exactly what we hope to accomplish with our blog. We want you to provide you with useful tools that help educate you about your network and your IT, while also showcasing what we can do for you as an outsourced IT consultant. Bullguard’s IoT scanner will help you get one step closer to enterprise-level security, but we’re the partner you need to cross the finish line. Get in touch with us to start making improvements today.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
November 21st, 2016

2016november21_businesscontinuity_aThe prevalence of digital data has become an integral part of life and business in modern times. Staggering amounts of data is generated every day and businesses have grown exponentially as they’ve found ways to monetize it. In fact, most experts agree that by the year 2020, there will be 1.7 terabytes of data generated per person on the planet. But in the here and now, we’re already struggling to keep data backed up and safe.

Too much data may sound like a good thing, but depending on your organization, backing up everything à la minute may be out of your price range or just flat out impossible with the amount of information you create. The problem then becomes: How do I structure my backup plan to prioritize the critical files? We believe the answer is analytics.

In order to avoid backing up unneeded data, you’ll require a “smarter” backup solution. This is where an experienced MSP (managed services provider) really earns its keep. We’ve spent years becoming experts in backup solutions and designing systems that keep your mission-critical data healthy, and we can offer something few others can’t: a backup solution that learns.

The first step in ensuring all of your customer information is safely duplicated and quarantined is to install sophisticated analytics engines that help determine what is most essential to your business's day-to-day operations. These ever-evolving engines will prioritize data in order of importance and translate that to a backup structure that ensures the right data is safe and sound should disaster strike.

Using analytics maintains your existing data-backup solution, but provides it with a map of what to save first, and what to leave for later. What does that mean? Drastically reduced recovery times in the event of untimely outages or disruptions. And, the use of analytics also helps increase efficiency and decrease overall backup costs by providing a better picture of what is unimportant or unnecessary.

Small- and medium-sized businesses have been the drivers of innovation for decades because, as they say, “necessity is the mother of invention.” And we’re here to deliver some good news: Whether you’re interested in implementing a cutting-edge analytics engine or simply want to start with a more straightforward solution, we’re ready to create a new system that prioritizes backups, just for you. Take a second to analyze that, then give us a call.

Published with permission from TechAdvisory.org. Source.

Topic business
November 17th, 2016

2016november17_office_aOffice 365 has given business owners access to online organizational programs and collaboration tools for years. In an effort to become more user-friendly, Microsoft recently added new features to Office 365, including two security upgrades and the addition of productivity tracking. Keep reading to find out more about Office 365's new Azure Information Protection, Enterprise Mobile Device Management and Productive Insight features.

Azure Information Protection Using Office 365 protection technology, also known as Azure RMS, this feature allows business leaders to mark sensitive documents and control who has access to information in various documents. The protection travels with the data, whether it is online or provided through another device. Business owners can mark a document as internal and keep it from being sent outside the company. Drop-down menus also allow users to apply trackable data protection in order to identify potential leaks and gain insight into how a business is structured.

Enterprise Mobility + Security Suite Re-branded from the Enterprise Mobility Suite, this feature adds more security potential to sensitive data while allowing business owners to manage apps on any device from one location. Users have more control over identity-driven access and also encrypts data to allow secure collaboration among employees.

Productivity Insight This feature, an addition to Delve Analytics, tracks an employee's time management at the office. MyAnalytics for Outlook allows business owners or managers to see who has read, replied, and forwarded their email while also providing them with information on the the email sender. The feature also acts as a storage receptacle for shared files and contact information so they can be accessed quickly.

As Office 365 expands its services to include security and productivity features, companies using cloud-based servers have an advantage over old-school computer users. Not only do they have access to the technology to keep their data safe and accessible to employees, but they also have the management software to see where their efforts are paying off by way of productivity programs. If you need to know more about the new features of Office 365, give our professionals a call. We can answer your questions and help you get the most out of the new Security and Productivity Insight additions.

Published with permission from TechAdvisory.org. Source.

Topic Office
November 10th, 2016

2016november10_security_aThe old cold-call scam is still a popular way for fraudsters to dupe people out of their money. But now they're taking their tactics to the computer generation, and it can be surprising just who is falling for the new tech-related fraud. Read on to find out how scam artists are targeting the younger generation -- and succeeding.

Results Conclude Youth is more Gullible

Microsoft recently conducted a survey of 1000 computer users of all ages and from many of the largest countries in the world to find out how many of them had been scammed by phony "technicians" claiming to be employees of Microsoft or other major computer conglomerates. The results were startling when studied demographically. Researchers discovered that seniors, who were traditionally viewed as the major victims of such fraudulent schemes, were not the most likely group to fall for the scam.

Research indicated that although seniors were most likely to buy into a telephone scam, they still did not fall for the act as much as younger age groups. The study found, in fact, that between the ages of 18 and 24, people were 2.5 times more likely to fall for the scam than seniors. Those between the ages of 25 and 34 were three times more likely than seniors to be tricked.

The scam that the Microsoft company recently studied involved the following scenario: Either a person calls claiming to be a technical support technician, or an email or pop-up alerts you that your computer is locked or otherwise compromised. In order to fix the problem, you need to call someone and pay for a program or provide access to your computer so some purported technician can solve the problem "remotely."

If you fall for this scam, you are giving them funds for a false program or access to your computer -- which also allows them access to your personal data and the ability to install malware onto your system. The study revealed that two-thirds of those surveyed (around 660 people) had experienced the scam first-hand. One in five had listened long enough to hear the story, and 1 in 10 actually gave the scammer money.

Why the Younger Demographic Became Easy Victims

While older adults often respond more to phone calls, younger people have learned to ignore phone calls, saving them from being phone victims. However, because younger adults spend the majority of their time online and often remain acutely aware of the status of their computer and online presence, they are more prone to react to a pop-up or email claiming that their computer is in danger. Nearly 60% of the adults aged 18-24 in the study say they were exposed to the scam through pop-up ads or online correspondence.

The takeaway here is simple: Cybersecurity is about more than just firewalls and antivirus software. You need to shore up the human side of your protection protocols. The best way to start is by doing some quick research on social engineering in our previous blogs, but ultimately you’ll need something a little more thorough. Contact us today for more tips and to ask about scheduling a cybersecurity training for your employees.

Published with permission from TechAdvisory.org. Source.

Topic Security
November 8th, 2016

2016november8_hardware_aRunning a small business takes an intelligent, resourceful person. From day one you must make important decisions in all areas of business, from the marketing strategy chosen for a product to the brand of printer you will use to print out flyers. One of the biggest decisions you will make in the early stages of a business involves your SMB’s computer hardware, particularly whether to invest in a desktop computer or a laptop. Read on to find out how to make this decision for your company.

Portability

Modern desktop computers aren't nearly as immobile as they used to be. In many cases the screen is thin and light, and all-in-one desktops are easy to unplug, move and plug in on the road. But there are still places the desktop cannot go. Laptops allow you to go anywhere, even places without electricity. But this ability to take your work anywhere can be counterproductive by creating more stress on employees who think they must work all the time.

Memory/Speed

Desktop computers often have more memory than laptops, and they’re faster speeds due to better processors. This is now changing as a result of advancing technology, but until the cost of high-powered laptops becomes affordable to the general public, the desktop computer is going to provide businesses with more speed. If your employees’ work is limited to word processing and emailing, laptops should be enough. However, anything more will probably require a desktop machine.

Security

An SMB’s computer hardware needs to be secure to ensure that private company information doesn't end up in the wrong hands. On a desktop computer, the hardware is easier to defend against malware and adware. It’s also more physically secure because the desktop is often kept in one location and not easy to snatch. If you do choose the laptop route, make sure to have strict policies on how to protect machines that leave the office.

Price

Traditionally, the laptop has been cheaper and available to more people. This is true particularly for smaller notebook-style laptops. But desktop computers are becoming more affordable as more people have access to them through local channels. With a capable IT service provider, cost probably won’t be a deciding factor between the two options.

Quality

Although laptop computers provide the convenience of portability, over time they’re prone to problems with the battery and charging cord. They are also easily damaged. By contrast, desktops are generally more sturdy. But when they do experience a problem, it often leads to expensive repairs.

Final Recommendation

The desktop versus laptop debate is an old one, with supporters on both sides touting the advantages of their choice to all who will listen. A growing company really needs a combination of both types of computers. However, a desktop computer will be generally more reliable for the fledgling company owner to start with. Laptops should be added as budget permits to provide that extra portability and convenience.

If you have questions regarding the best choice for your company, give us a call. We'll be happy to provide you the assistance you need to improve your business.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
November 7th, 2016

2016november7_socialmedia_aEvery company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites that you’re probably not using, here.

Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it's hard for your social media reputation management to deliver the results you expect. To reap nominal rewards from social media marketing, you need to devise new methods to stand out from the crowd.

Meetup

For people with similar interests, Meetup is a great site to plan face-to-face meetings. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging them in the activities they love.

Eventbrite

If you’re looking for a more formal event platform, Eventbrite helps you to organize, plan, and market your event so you can ensure its success. Another way it differs from Meetup is its recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for them. Townscript, and Picantic, offer similar services and can go to great lengths to improve your social media reputation.

Answer Forums

How many times have you scoffed at the amatuer responses to the questions posted on sites such as Yahoo Answers, Quora, and Reddit? However, if you take a step back you’ll realize that these people are often searching for information about certain industries or products. When providing helpful answers to their questions, establish your credibility by identifying your expertise and product.

Disqus

It’s easy to get stuck in a narrow interpretation of ‘social media.’ It’s just web technology that helps us to communicate with each other, right? By embedding apps such as Disqus into your online content, you can connect with readers and external websites to boost your material as well as your reputation. What’s more social than getting people talking about about your products or industry?

Slack

Most people who use the messaging app Slack see it as a way to communicate with friends and coworkers. However, with a little creativity you can join conversations from all over the world to boost your online presence. There are countless channels devoted to industries, categories, hobbies and more. All you have to do is insert yourself and your company into the conversation to get people talking about your business!

It’s hard to deny that technology has made our lives more complicated. We still believe it has made up for this downside ten fold, but we understand it can feel a little overwhelming at times. Thankfully, the answer is simple: a managed technology provider. For a never-ending source of information on reputation and social media management, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
November 3rd, 2016

2016november3_businessintelligence_aThe use of Business Intelligence technology in making business decisions is a relatively new small business trend. BI software pulls information from a company's raw data across the board so that enterprise owners and executives can make decisions for the future of the company. Read on to see how businesses can use BI technology to budget for the future.

Compiling Data Across the Board Business Intelligence is not a new concept. Companies regularly compile data from many of their departments to make important business decisions. The manual process of gathering spreadsheets of data is cumbersome and time-consuming. BI software allows company owners to look at data from the various departments in one location, an online dashboard that can be manipulated to provide the exact information needed at the time.

Putting it all Together Business intelligence software extracts information from raw data provided by various departments to help business owners make important decisions in marketing, budgeting and financial planning/prediction. All on one dashboard, marketing campaigns can be tracked and evaluated for effectiveness, money can be moved from one department to another, and companies can see the financial health of the company.

In the past, IT companies provided BI solutions that used complex algorithms to gather intelligence. Now, the use of BI software is geared for the end user, providing self-service reporting for the individual business owner.

Moving Forward As the new fiscal year approaches, it is important for companies to incorporate business intelligence software into their yearly budget. The price of BI software varies, but because you are probably already spending the money on BI solutions for various segments of your business, it won't be a huge investment to compile the data in one location.

Today's business infrastructures are technologically driven. They need a solution that uses the same level of sophistication to make the best financial decisions for their companies. Business intelligence technology is that solution. Contact us today if you’re ready to take the next step.

Published with permission from TechAdvisory.org. Source.

Topic business