Blog

July 4th, 2014

BusinessValue_June30_ALast month, in the first part of our article about how to successfully share content on social media we covered five tips to follow. From writing longer content, to using images, and playing on specific emotions we highlighted some great information that can really help get your content shared. This month, we take a look at the next five tips.

6. Lists of 10 items are great

One of the most popular forms of blog article written these days is the list article. These articles usually cover three to more than 20 items or tips related to one central topic. Articles of this type are popular because they are not only quick to write, but are also quick to digest as they can be broken up into easy-to-read sections - perfect for those who scan articles on their mobile devices.

With so many lists out there, it can be tricky to nail just how long your list of tips, ideas, etc. should be. From social data pulled by social media experts over at BuzzSumo, it appears that articles with 10 list items get the most shares. It is therefore a good idea to strive to reach 10 points when creating this style of list article.

Some articles however can get quite lengthy, even with 10 items. One strategy might be to separate the list, like we have with this article. Of course, shorter lists can work well too, especially if these include powerful tips. We suggest trying to aim for 5-10 items when you are writing your list articles.

7. People share what they trust

This has been an age-old truth: people go with companies they trust. It has been proven time and again that users will often follow what their friends and people they trust recommend. What this translates to when it comes to the shareability of your articles is that the source of the content needs to be trustworthy.

This can be difficult to establish, especially if you are a new business or new to social media, One of the best ways to achieve this is to include bylines and author bios on your articles. Putting the name of the author (byline) at the top of an article and a brief bio at the bottom will help increase the legitimacy of the article in the eyes of the reader, increasing their trust levels over time,

Another quick way to increase legitimacy is to share an article on specific social networks. Your first thought is likely to be to share away on Facebook, but think about how Facebook is used - people generally share everything, even if it's not trustworthy. Instead, look to the more professional networks like LinkedIn and Google+. Generally, people on these platforms build more professionally oriented networks, often built on trust.

By sharing an article with a byline and bio with your groups in LinkedIn you can quickly build trust, especially if you are active within your network. Once people start to trust your content, there is a higher chance they will read it and consequently share it too.

8. What's old can be new

Have you ever followed a post on Facebook, or any other social media? If you have, you likely know how short of a lifespan content has - when it comes to shares at least. Almost all content posted on social media sites has a lifespan of about three days to a week at most. What do we mean by this? Well, normally after three days you will see the number of interactions - shares, likes, etc - drop by as much as 98%. Go beyond three days and you will usually see another huge drop in the number of shares from the three day mark.

Essentially after three days to a week, your content will likely not be shared or even seen. Most of us know this, and are often quick enough to produce more content and posts in order to keep followers engaged. However, some content can actually be re-shared to keep up or to further interest.

Not all content - articles included - can, or should, be reposted, such as time relevant content like an announcement. Reposting these three weeks after the fact likely does not provide any value to the reader. Content that is written to be always viable however e.g., tip articles, how-tos, etc. are great potential content for resharing.

Some information never really gets old and can be useful to a new audience. Resharing previously posted content like this ensures more people will see and interact with it. For best results, try promoting an article you think was useful about one week after you first posted. Also, be sure to look at season or holiday relevant content - there is a good chance this can be reposted at the relevant time.

9. Know when to share your content

Often, the most important key to increasing the shareability of your content is actually posting it when your desired audience is online. By posting at, or just before, these key times, you increase the chance of the content being seen and interacted with. While there is no set timeframe, you can figure out when best to post through trial and error.

Before you start however, look at your previous content and see when it was interacted with most. Take a look at the days and times, and track this for a few weeks. You should start to see a trend emerge, with the most interactions happening at a certain time and date. Also, apply a little common knowledge. For example, if your target audience is other business owners or managers, posting midday will likely mean content will be missed. However, posting after normal business hours could improve your chances.

From here, try posting content at different times to see what works, and adjust your schedule accordingly.

10. Realize this will all take time

When looking to improve the reach of your content, you need to realize this will take time. Even if you follow these tips, you won't see immediate results. Chances are high this will take months to pay dividends. The key here is to stick with it and to experiment. Try a few different strategies at a time to see what works and doesn't, then go back to the drawing board and improve your plans.

If you are looking to learn more about leveraging social media in your business, we may be able to help. Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.

July 2nd, 2014

SocialMedia_June30_ALinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The question many ask is: How exactly do you go about achieving this?

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don't have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:
  1. Going to LinkedIn's website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don't want to fully represent your company.
  4. Selecting Join LinkedIn.
If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don't already have Facebook open in another tab on your browser) then approve the account access rights. Once you've done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don't have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.
The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words 'career' and 'job' and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won't attract colleagues or clients.

Don't feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like 'I', 'my', and 'me', and be sure to include a way for people who don't have a LinkedIn profile to contact you - usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren't looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don't be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don't be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague's profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it's really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 1st, 2014

Office365_June30_AMicrosoft's cloud-based Office 365 is quickly becoming the go-to solution for many business owners looking for a familiar yet feature rich office suite. The great thing about Office 365 is that there are almost always updates being introduced that you don't have to buy or even install. One downside with this however is not knowing what updates are coming in the near future. In mid June, Microsoft set about changing this with their Office 365 roadmap.

The Office 365 roadmap

Earlier in 2014, Microsoft announced that they would be moving to a faster rollout schedule for their popular software solutions like Office 365. This means that we can expect to see updates for some software being introduced on a fairly regular basis.

Because of this, it would help to know exactly what Microsoft is working on and when you can expect an update or introduction of new features. To cover this, Microsoft has recently announced an Office 365 roadmap that covers what the company is doing in relation to the business oriented version of Office 365.

You can view the roadmap on this Microsoft website which has been designed to showcase the status of features based on:

  • Launched - Features that have been completed and implemented in various Office 365 apps. These features should be accessible to all Office 365 for Business users.
  • Rolling out - Features that have finished development and are ready to be implemented to the various apps but are not accessible to most users at this time, but will be in the near future.
  • In development - Features that Microsoft developers are working on or testing, but aren't ready to be implemented.
  • Canceled - Features that have been canceled; developers are no longer working on these, and they won't be implemented into Office 365 apps.
When you visit the roadmap site, you can click on the different sections and see the recent features that are relevant to each. For example, if you click on Launched, the recently launched features will drop down. Click on one to see a brief overview of the feature, along with a link to learn more.

This can be a useful site for businesses, especially if you rely on Office 365's features and are interested in which new ones will be introduced. We should stress however that the features listed on the site are relevant only for Office 365 for Businesses and Enterprises. Private and Home users may not necessarily see these features introduced.

Office 365 First Release program

For those users who look at the Rolling Out section of the roadmap site, and would like to have access to fully tested and supported features that are just about ready to roll out, Microsoft has also introduced a new program called First Release.

This program allows Office 365 for Businesses and Education users to sign up and gain access to upcoming features two weeks or more before they are introduced. If you would like to sign up for this program, you can do so as long as you are the admin of your account. If you are the admin for your Office 365 accounts, you can enable First Release by going into the Service Settings area from your management console. You should see an option to enable First Release, which you need to tick to turn on.

Once this is enabled you should be notified within a month letting you know that the first batch of early features is ready to implement. Microsoft has noted that the features implemented early via First Release will apply to the Office 365 user experience, SharePoint Online and Exchange Online. At this time, other apps like Lync Online will not be part of the program, but you can probably expect this program to expand to cover other apps in the coming months and over the next year.

Both the roadmap and First Release features could prove useful for power users of Office 365. If you are looking to learn more about these concepts and how Office 365 can be used successfully in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

June 26th, 2014

Security_June23_ABusinesses are relying increasingly on virtual machines to handle more critical data and tasks than ever before. Still, many are misguided about their security needs in a virtual environment. There are several myths that if believed can have serious consequences; leaving your organization vulnerable to an attack. Understanding these issues is key to helping you make better and safer decisions about the virtual environment of your business.

Myth No.1: Existing endpoint security will protect our virtual environment

Most traditional endpoint security solutions are virtual-aware and provide low levels of protection. This simply isn’t enough. Depending on the virtualization platform used (VMware, Microsoft, etc.), your traditional endpoint security suite can probably recognize virtual endpoints. However, this physical software often can’t bring its full tool set of anti-malware to the virtual world, meaning it can only perform basic tasks such as on-access scanning.

Therefore what you need is a solution that has been designed to keep both virtual and physical computing environments secure. There are a wide-number of solutions out there, and the best one for your business will depend largely on the virtual environments you employ. We strongly recommend talking to IT experts like us, as we can help determine, or even offer, the strongest security based.

Myth No.2: My existing anti-malware doesn’t interfere with my virtual operations

Performance issues can create security gaps that don't exist in your physical environment. Traditional endpoint security uses an agent-based model where each physical and virtual machine has a copy of the security program’s agent on it. This agent communicates with the server while performing security tasks. This is fine for physical machines, but if you have 100 virtual machines running off of one main environment that has been infected with malware, you’ll also have 100 instances of malware running on the machines.

This high level of duplication can cause massive performance degradation and waste tons of storage capacity. Therefore, you should make an effort to ensure that all of your systems including the main ones are without malware. This not only makes every system secure, but can also speed up overall operations.

Myth No.3: Virtual environments are inherently more secure than physical environments

Sadly, this just isn’t always true. Virtualization is designed to allow software, including malware, to behave as it normally would, and malware writers will target any and all weak points in a business’s network to accomplish their goals. An attacker who compromises one virtual machine and finds a way to jump to the hypervisor - the system that enables the virtualization - then has access to every virtual machine on that host.

Therefore, malware scanners on both the user and main systems would be a good idea. If it does happen to get on a system, the chances of it spreading are drastically reduced.

Myth No.4: Using non-persistent virtual machines effectively secures a network

In theory, any machine that encounters malware is wiped away and recreated cleanly. However, we are now seeing malware that is designed to survive teardown of individual machines by spreading across the virtual network. This allows it to return when new virtual machines are created.

Additionally, being too eager to create new machines on demand can result in virtual machine sprawl, which happens when virtual machines are created but then forgotten. This leads to an unmaintained virtual endpoint operating without your knowledge. Even if the rest of your virtual machines are secure, it’s possible for one machine to eavesdrop on the traffic of another virtual machine, leading to privacy and security risks.

The best solution to this is to employ an IT manager who can track and maintain systems. Many IT partners offer a solution like this, so experts like us may be able to help ensure your systems are secure.

Myth No.5: Specialized virtual security programs are more or less the same

There are various approaches to virtualization security and your network will probably need a blend of available options. This all depends on what you’re trying to protect.

A non-Web-connected server is going to have entirely different security needs than a virtual desktop of a server that manages customer information. Implementing one without the other simply just won’t do in today’s world, where attackers are set on getting their hands on your data.

Proper security is vital in making virtualization a critical component of your business IT infrastructure. Looking to learn more about virtualization and its components? Contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 17th, 2014

office365_June16_AMicrosoft promised to bring analytics to a billion screens last February when it launched Power BI for Office 365, a collection of features that enable you to visualize and share data. Now, Office 365 users will be able to do both data mining as well as looking into the future behavior of their products and businesses with Power BI’s latest upgrade, which features predictive forecasting.

Predictive forecasting uses a variety of statistical techniques, from modeling to data mining, that analyze current and historical facts to make predictions about the future.

The predictive forecasting function of Office 365 provides users with the skills to generate reports, interactive charts, and 3D visualizations of business performance. Simply put, users can perform advanced forecasting without the complexity that usually accompanies these kinds of processes.

The new forecasting tool utilizes built-in predictive forecasting models to automatically detect seasonality in the data. It also enables users to see how results are affected by adjusting the parameters of the time or confidence interval assigned to be analyzed.

Power BI’s predictive forecasting can also help fill in gaps with data. Power View, an interactive data exploration and presentation tool, fills in missing values from a data set before carrying out a forecast for a more accurate result.

A few things you need to keep in mind before using the feature:

  1. The line chart has to have one line as multiple line charts won’t work.
  2. The line chart has to have fewer than 1,000 values.
  3. The x-axis value needs to have a date/time format or be a uniformly increasing whole number. It cannot contain text or decimal numbers, and the interval between values has to be at least one day.

How to use predictive forecasting in Office 365:

  1. Simply upload a workbook with a Power View time series line chart to Power BI for Office 365.
  2. Open the file in Power BI and switch to Power View in HTML 5 by clicking Try the HTML 5 version of Power View in the lower-right corner.
  3. Click on the forecast arrow or drag the forecast dot in the line chart and you’ll see the forecasting options appear in the analysis pane to the right of your report.
Do keep in mind that Power View automatically detects what appears to be the seasonality of the data. In other words, a complete cycle of peaks and drops. Note that this works best if the chart has at least four times more values than the data cycle.

Here’s how to override automatic seasonality detection:

  1. Start a forecast by dragging the forecast handle in a line chart.
  2. The Analysis pane will automatically pop up on your right hand side. If you can’t find it, look for Analysis in the upper-right corner.
  3. In the Analysis area, manually set the seasonality to 0, 2, 3, 4, 5, 6, 7, 12, 24, 52, or 365.
Predictive forecasting, if used properly, can immensely help with the overall strategic planning, market penetration and operation of your business.

Looking to learn more about Office 365 and its features? Call us today for a chat.

Published with permission from TechAdvisory.org. Source.

June 17th, 2014

businessintelligence_June16_AMany businesses pay between USD $100 thousand and $1 million for their business intelligence (BI) system. And yet a lot of corporate data isn’t accessed by BI users which raises the question: How important is BI to your business? The simple answer is that it is very important. From analytics to complex event processing and benchmarking, if used efficiently BI can play a major part in the success of your company. With that in mind, it is time you squeeze every last drop of value out of your BI platform to help push your business towards the finish line.

5 ways to improve business intelligence value

1. Pump customer data into your analysis Most companies are chasing after a 360 degree view of their customers, and while this seems like an elusive goal, it can be achieved. Take the first steps by integrating data from your CRM, accounting, and customer support systems into your BI dashboards and reports to allow analysis of customer growth, profitability, and lifetime value. Understanding these KPIs can help you spot trends as well as identify opportunities to cross-sell or upsell. 2. Set up alerts and delivery Your business intelligence can instantly improve its standing and value with alerts and report delivery. Notifications, in the form of email alerts, are useful for managers to keep an eye on business operations without having to log into the BI system. The added perk here is that managers can stay on top of KPIs and new updates even when they're on the move as reports and dashboards can be emailed to them according to a set schedule. 3. Reassess your dashboards If it’s been a while since your BI dashboards were first designed, try updating them with modern charts and stylish fonts. While this may seem unnecessary to some companies, attractive dashboards attract more users and you’ll likely see an uptick in adoption after a dashboard refresh. 4. Deploy existing content on mobile devices By increasing your BI content’s availability, you can quickly increase the number of users accessing it. A great way to do this is by deploying your dashboards and reports on mobile devices. This is especially useful for decision makers who travel frequently or need to be able to access KPIs from anywhere; after all it’s easier for them to pull out a phone or tablet rather than drag out a laptop. Your BI system likely includes some way to make your existing BI content mobile. Allowing users to access BI the way they want can be a great way to boost your BI value. 5. Make it predictive While BI has traditionally been used to present historic data for manual analysis, now more than ever it’s incorporating predictive analytics. By leveraging stored data from your BI system and applying predictive analytics, you can project future performance and make better business decisions based on more accurate forecasts.

Modern BI platforms come with many options, from multi-data source connectivity to mobile BI. It is up to you to leverage the full breadth of your BI software’s capabilities to ensure that you’re getting all the value it can deliver. Looking to learn more about business intelligence and its functions? Get in touch.

Published with permission from TechAdvisory.org. Source.

June 13th, 2014

security_June13_ANo matter what industry you operate in, today’s technological advancements make it inevitable that network security threats will sooner or later come knocking on your door. While it is true that corporate security measures can consume a lot of time and a huge chunk of change, the rapid growth of malicious Internet activity makes it extremely vital for your business to become familiar with and to follow the right security guidelines.

10 Security practice guidelines for businesses

  1. Encrypt your data: Encryption of stored data, filesystems, and across-the-wire transfers is essential to protect sensitive data as well as to help prevent data loss due to equipment loss or theft.
  2. Use digital certificates to sign all of your sites: You should obtain your certificates from a trusted Certificate Authority, and instead of saving your certificates on the Web server, save them to hardware devices like routers or load balancers.
  3. Implement a removable media policy: Devices like USB drives, external hard disks, external DVD writers or any writeable media facilitate security breaches coming into or leaving your network. Restricting the use of those devices is an effective way to minimize security threats.
  4. Implement DLP and auditing: Be sure to use data loss prevention and file auditing to monitor, alert, identify, and block the flow of data into and out of your network.
  5. Use a spam filter on your email servers: Using a time-tested spam filter such as SpamAssassin will remove unwanted email from entering your inbox and junk folders. It is important that you identify junk mail even if it’s from a trusted source.
  6. Secure websites against MITM and malware infections: Start using Secure Sockets Layer (SSL) which creates a secure connection between a user and server, over which any amount of data can be sent securely. Through SSL, you’ll be able to scan your website daily for malware, set the Secure flag for all session cookies, as well as use SSL certificates with Extended Validation.
  7. Use a comprehensive endpoint security solution: Using an antivirus software alone is not enough to provide defense against today’s security threats. Go for a multi-layered product to prevent malware infections on your devices.
  8. Network-based security hardware and software: Start using firewalls, gateway antivirus, intrusion detection devices, and monitoring to screen for DoS attacks, virus signatures, unauthorized intrusion, and other over-the-network attacks.
  9. Maintain security patches: Make sure that your software and hardware defenses stay up-to-date with new anti-malware signatures and the latest patches. If your antivirus program doesn’t update on a daily basis, be sure to set up a regular scan and a remediation plan for your systems.
  10. Educate your employees: As simple as it sounds, this might be the most important non-hardware, non-software solution available. An informed user will more likely behave more responsibly and take fewer risks with valuable company data resulting in fewer threats to your organization.
Businesses cannot afford to take chances with security. Why? Because doing so can trigger a domino effect, causing a cascade of problems that can lead to operational outages, data loss, security breaches, and the subsequent negative impact to your company's bottom line. Looking to learn more about security for your business? Call us today for a chat.
Published with permission from TechAdvisory.org. Source.

Topic Security
June 10th, 2014

hardware_June10_AIt’s undeniable that Macs and PCs have been locked in a battle for many years. PCs were once the go-to computer, mainly due to users wanting to use Windows and the fact that many essential programs only worked on Windows. But over the past fews years, an increasing number of programs have also been released for Mac. Because of this, many people are starting to wonder what exactly the difference is between the two systems.

Design

Apple prides itself on its iconic design while PC design depends on which company is making them. Even with the first Macintosh, introduced in 1984, the Central Processing Unit (CPU) and monitor were housed in one single unit thus reducing the number of cables necessary and creating a sleeker look. This design forward view has carried throughout the company's history and modern Macs are sleek, light, and designed to look cool.

PCs on the other hand, don’t come from one single manufacturer like Mac so there are countless designs available on the market. If you don’t like the design from one manufacturer you can simply look to others. With Mac, if you’re not keen on their design, you’re out of luck.

Specifications

While both Mac and PC have similar internal parts like RAM, hard drives, and graphics cards, their speed and capacity varies. Macs generally outperform PCs because of better hardware optimization, but tend to skimp slightly when it comes to RAM, hard disk space, and USB ports. PCs offer a wider range of customization, and you can add almost any parts you want.

Connections and optical drives found on Macs and PCs are different too. Mac offers standard selection of features including a Superdrive, audio in and audio out, USB, FireWire, Thunderbolt, and Ethernet. PCs on the other hand offer comparable features but with added bonuses like Blu-Ray players, TV tuners, touch screens, and HDMI ports.

The main difference here is that with Macs you have generally limited customization options, while PCs usually allow for a much wider range whilst supporting different kinds of hardware.

Operating System

Most PCs today come preinstalled with Windows 8.1 while Mac runs OS X Mavericks with users having the option to upgrade to the new OS X - Yosemite - this fall. OS X is generally thought to be more user-friendly, while Windows PCs generally see a more comfortable user base and a higher number of programs that work with the OS.

However, with the increasing adoption of virtual desktops and cloud systems, the idea of a separate OS being better is quickly falling to the wayside. This is especially true if you use a virtualized desktop solution where you connect to a server which delivers your desktop.

Software

One of the biggest reasons as to why Mac hasn’t captured a larger share of the market is due to the lack of software for its OS. This is most obvious in business computing where many applications are standardized for Windows but are not available on Mac. That being said, the major programs businesses use on a daily basis are all available for Mac too, so it's more the customized software you will need to look into.

User interface (UI)

While many computer users will proclaim one or the other superior when it comes to user interface, or UI, this is ultimately a matter of personal preference. Highlights of the UI in Mac include Launchpad which is a screen full of app icons for easy access, hot corners that can be customized for various types of views, a dock featuring your favorite apps, full screen mode for apps, and spaces that create as many desktops as you like to help minimize clutter.

With PCs UI, highlights include a touch-friendly interface which contains live tiles or rectangular boxes on the screen that represent an app and which is refreshed with the latest app content. Above all, Windows has the familiar desktop which almost every computer user is comfortable with using, and may even prefer.

There are more components that set Mac and PC apart. Find out more next month where we will dig into security, selections and customer satisfaction between the two.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
June 9th, 2014

businesscontinuity_June9_ARegardless of your location, the months of June, July, and August are usually prime for natural disasters. From Spring runoff in the mountains in the US in June to hurricane and typhoon seasons in the West and Asia, your business could be faced with a challenge. The best thing you can do to see your business through a disaster is to be prepare and one great way is through the use of apps.

Both Android and Apple mobile devices offer a wide variety of apps that users rely on daily. Because of this, these devices have become an integral part of our lives and would no doubt be on hand if disaster struck. The upside to this is that there are apps that can help you and your employees whatever the disaster. Here are four of the best types of disaster related apps you and your colleagues should download in order to prepare.

Weather apps

It is always a good idea to know what the weather forecast is for your local area. This can help you predict what could happen and even prepare your business should say a big storm be rolling in. There are a wide variety of weather apps out there and it can be difficult to actually pick which is the best to use. We recommend:
  1. The NOAA Weather Radio - Available on iTunes for iPhone and iPad users, this app is the official app for the National Oceanic and Atmospheric Association. When installed, you can receive local weather forecasts based on your location and storm or severe weather warnings pushed directly to your device. The app can be found on iTunes and costs USD$3.99
  2. Weather Underground - This app is among the most powerful weather apps out there. Using a wide variety of weather stations and user submitted weather it is up to date and able to offer accurate forecasts. With a Weather Radio feature, and push notifications of weather alerts, you can easily track potential storms. There is also the WunderMap which has radar, reports and IR Sat views as well. The app is available for free on Google Play and iTunes, and is rumored to be coming soon for Windows Phone.
  3. Local weather apps - Many TV stations and weather organizations have localized weather apps that focus on just local conditions. If you live in a disaster prone area, it would be a good idea to see if your local TV station has a weather app, as this could be the quickest way to receive updates.

American Red Cross apps

The Red Cross has a number of excellent survival oriented apps that could really come in handy for when a disaster strikes. These apps provide tips on how to prepare yourself and your family, as well as buildings for disaster, and what to do during and after a disaster strikes.

The best part is that most of the information is available offline, so you will have access to it even if cell networks are down. Some of the apps even provide weather alerts that will sound even if the app isn't open, alerting you about any impending danger.

These apps are all available for free on Google Play and iTunes. The best thing to do is to visit the Red Cross website and look for the apps that are relevant to your local area e.g., if you are in the mountains the Forest Fire and First Aid apps may help. The apps are all free and can be downloaded by clicking the links for your device's app store on the Red Cross site.

Social media apps

Social media services could prove to be a good way to connect and communicate during a disaster. Try setting up a group for your employees to communicate and encourage them to use it when a disaster strikes to share information and enact plans. One of the biggest added advantages to using social networks is that the servers that host the service are located around the world, so the chances of the service being down is fairly slim. If you have Internet access, you will be able to access the service.

It would be a good idea to define which social network you want to use and establish your pages and connections ahead of time. Have each employee sign up for and join the group you have created and also download the app onto their mobile devices.

Google Public Alerts

Google Public Alerts is the company's alert platform that allows for the distribution of emergency messages and notices like evacuation notices, public alerts, and storm warnings. For users in the U.S., Australia, Canada, Colombia, Japan, Taiwan, and Indonesia alerts will appear in Google Searches, Maps and if you are an Android or iOS user, from Google Now.

Mobile users who have Google Now installed should see relevant alerts pop up when something happens. While you won't see alerts for absolutely everything, Google does a pretty good job at broadcasting useful information. On mobile devices, these alerts will usually pop up in your Notifications Center where they are easy to see.

To get these notifications on your Android device, you will need to download the Google Search app and activate it on your device. You can find it for free on the Google Play Store, and on iTunes. Android users can also download the Google Now Launcher which will add Google Now to your device's home screen, and can be accessed by swiping to the right from your Home Screen.

Tips for using your mobile during an emergency

Here are six tips to help you leverage your mobile device during a disaster.
  1. Install relevant apps - In order to be prepared, you should install the apps necessary to communicate during a disaster, along with a weather app and if necessary a survival app.
  2. Ensure your contacts are up to date - To be sure, you should periodically update your contacts. Should anything happen you will know how to contact people and have a higher chance of being able to get in touch.
  3. Ensure your employees have devices that work - Even if you don't allow mobile devices in the office, or employees to use their own devices, it would be a great idea to ensure that your employees have devices that are in working order so should they need to contact you, or vice versa, you will have a better chance of being able to.
  4. Establish procedures to follow during a disaster - This is arguably the most important preparation you can do. Take the time to establish procedures you and your employees should follow during an emergency. Include where people should meet, backup plans, contact suggestions and the roles you expect your employees to take.
  5. Keep your batteries topped up - Mobile devices rely on batteries to operate, and during a disaster you may be without a power source for an extended amount of time. Therefore, Minimize use during a disaster. Ensure your batteries are full, or charges as often and has high as possible.
  6. Invest in a good power bank - Power banks are useful tools that are essentially big batteries. You can charge them up then use them to charge your devices. Take a look for one that is at least 9000 MHZ, or higher. The higher the number the bigger the charge.
If you are looking to learn more about using mobile devices during a disaster, or how your company can prepare, contact us today. Learn about our services and how we can help.
Published with permission from TechAdvisory.org. Source.

June 3rd, 2014

SocialMedia_June02_AAs social media becomes increasingly integrated with day-to-day business operations, we are seeing more businesses turn to these platforms for marketing purposes. If approached in the right way you could see some great returns from social media marketing campaigns. While there are many elements you can integrate in each potential plan, social PPC (Pay-per-Click) is really starting to take off. But, what exactly is this?

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media